EXO-L (Hangul: 엑소엘) is EXO's official fandom name. It was officially established on August, 5, 2014.
The 'L' in “EXO-L” stands for Love, and in alphabetical order, L is the 12th letter and links the letters K (EXO-K) and M (EXO-M). EXO-L is considered a sub-unit of EXO, so that EXO-K + EXO-L + EXO-M = One. As in the band's slogan "WE ARE ONE!", meaning the band members and the fans are ONE. EXO-L is in charge of promoting worldwide the Love for EXO-K and EXO-M.
|“||“EXO is a music group conformed by three Sub-unities: “EXO-K” promoting in Korea, “EXO-M” Promoting in China (Mandarin) and “EXO-L” Promoting worldwide the Love for the above two. EXO-L is the Global Official Fanclub, short for EXO-LOVE. In alphabetical order, L is between K and M. EXO-L is All EXO Fans who support EXO between EXO-K and EXO-M and also EXO-L means the fanclub slogan 'WE ARE ONE'. EXO and Fan are ONE.”||”|
— S.M. Entertainment description
The website was the first K-Pop fanclub open internationally. A mobile application was also available for smartphone users (Android and iPhone).
- Among the Sign Up Benefits:
- Membership Card
- Internet Chat with Member Event
- A chance to be the first to go to the artists' scheduled event
- Offer Artists' Contents (Images, Diary, etc)
An event to celebrate was also held, called EXO Fanclub Establishment Celebration Event.
For the Start of EXO-Ls, we planned a special Quiz Event for August. After registering and answering the quiz, you will get a coupon for the various presents randomly!
- Lucky Box (11 people)
- CD with signatures (100 people)
- Gold Card (100 people)
- Voice mail (100 people)
- The fanclub officially started on August, 4, 2014.
- EXO-L is the collective name for the fanbase, individually, fans are called Stars/Aeris.
- The fans used to call themselves EXOtics & EXOstans, unofficially.
- The 'L' hand sign, previously used by Lay, has become the fans' sign.
- Official Website (discontinued)